Accelerating Mobility Adoption Across Los Angeles

The Challenge: Making EVs Accessible

DriveClean Leasing offered competitive electric vehicle (EV) leasing programs but struggled to reach potential buyers effectively. Many LA residents felt that EVs were too expensive or were unsure about local charging infrastructure. The goal was to overcome these perception barriers and connect the company's affordable leasing programs directly to car owners in key suburban areas ready to make the switch.

The Healthy Streets LA Strategy

We designed a two-pronged strategy focusing on education and financial incentive, delivered via our proven direct-to-consumer platform.

Phase 1: Overcoming Range Anxiety and Cost Perception

• We developed educational content addressing common EV concerns, including local charging station availability, home installation support, and total cost of ownership savings.
• We geo-targeted homeowners in the San Fernando Valley and other car-dependent zones, where the financial and environmental benefits of an EV are maximized.
• The content highlighted DriveClean's specific low-monthly payment structures to demonstrate immediate savings over gas vehicles.

Phase 2: High-Value Lead Nurturing

• We ran multiple targeted SMS campaigns offering exclusive pre-qualification links and virtual consultation scheduling with DriveClean specialists.
• We integrated real-time map data from our platform into digital promotions, showcasing the density of charging options near the user's home or workplace.
• The campaign focused heavily on promoting new EV models that qualified for state and federal clean vehicle rebates.

Results: Accelerated Adoption and Trust

The targeted approach successfully converted residents from simply being interested in EVs to actively pursuing a leasing arrangement.

Key Outcomes for DriveClean Leasing

• Targeted Leads Generated: 7,500+
• Partner EV Leases Closed: 500+
• Charging Station Visibility: Increased by 400 percent in key zip codes due to platform promotion.

Impact on the Los Angeles Community

By reducing the barrier to entry for EV ownership, the partnership accelerated the adoption of zero-emission vehicles, directly supporting LA's goal to phase out fossil-fuel cars and establish a robust, reliable charging network for the future.