How LA Residents Are Moving Smarter

The Challenge: Breaking Through Congestion

Zephyr E-Bikes was ready to expand its fleet across Los Angeles, but faced a major hurdle. Despite LA residents showing interest in cleaner travel, awareness of accessible, shared e-bike programs was low. The challenge was not just logistics; it was a targeted marketing problem: how to reach the exact commuter segments who would benefit most from e-bikes, particularly those seeking affordable, last-mile solutions. They needed a high-conversion channel that bypassed the noise of traditional advertising.

The Healthy Streets LA Strategy

Healthy Streets LA developed a three-phase outreach strategy leveraging our core strengths in direct, hyperlocal communication.

Phase 1: Audience Segmentation and Program Refinement

• We analyzed LA travel data to identify key urban corridors and communities where e-bike adoption offered the highest time and emissions savings.
• We used this data to define three core consumer segments: Downtown Commuters, University Students, and residents in designated Clean Mobility Zones.
• We worked with Zephyr to tailor special introductory offers and accessibility discounts for each segment, ensuring the promotions were relevant and compelling.

Phase 2: High-Impact SMS and Digital Campaign Launch

• We executed a geo-targeted SMS campaign, sending hyper-local alerts to residents within a half-mile radius of new Zephyr hubs.
• The message focused on simplicity, cost savings, and the convenience of bypassing gridlock, leading users directly to the Zephyr app download link with the exclusive discount code.
• We cross-promoted the campaign across our digital channels with clear visuals of LA residents enjoying their commute.

Results: New Riders and Measurable Impact

The campaign demonstrated the effectiveness of direct, data-driven mobility marketing.

Key Outcomes for Zephyr E-Bikes

• New Riders Acquired: 50,000+
• SMS Conversion Rate (click-to-download): 18 percent
• Service Area Utilization: New hubs reached 98 percent utilization within the first two weeks.

Impact on the Los Angeles Community

The increase in ridership led to a significant shift in local travel patterns, resulting in cleaner air and less congestion in high-traffic areas. This partnership proved that targeted outreach is the most efficient method for driving the adoption of sustainable urban mobility.